CENTURION UNION ENJOYS STRONG RENTAL ACTIVITY WITH 50% OF ITS UPSCALE HOMES LEASED IN DOWNTOWN UNION, NJ

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CENTURION UNION has experienced accelerated rental activity in recent weeks, vaulting the new collection of 80 upscale residences in Union Center to the 50% leased mark.

The new five-story building reached the noteworthy milestone in short order despite its owner having to adopt a digital leasing strategy almost immediately after opening.   The announcement also comes as the first residents have begun moving into the building.

Several factors can be attributed to CENTURION UNION’s widespread appeal and success in the face of today’s challenging times, according to its developer American Landmark Development, which tapped The Marketing Directors to oversee the marketing and leasing program.  First is the opportunity to move into a brand new, luxury apartment within a modern residential building.  Residents also appreciate the convenient location within Union Center, a popular downtown district that blends commuter convenience and long-cherished restaurants and shops with a new array of contemporary dining and retail services.

CENTURION UNION also offers a compelling value proposition when compared with more densely developed areas like Hoboken, Jersey City and other locales.  Net-effective monthly rents start at $1,830 for one-bedroom apartments and $2,415 for two-bedroom homes, with up to two free months, a limited time $50 monthly bonus, and a reduced security deposit. Immediate occupancy is available, with additional incentives available for quick move-ins.

“The realities we’re all currently facing have people reevaluating their lifestyles, with greater value being placed on larger living spaces and less congested areas,” said Manuel A. Fernandez, Founder of American Landmark Development. “That combination has helped fuel leasing activity at CENTURION UNION, along with the peace of mind that comes with residents knowing they will be the first ones to live in their home.”

Just weeks after opening its rental program, The Marketing Directors rolled out a comprehensive digital presentation program at CENTURION UNION.  The immersive platform allows leasing agents to virtually tour prospective renters through the building’s model homes, amenities and social spaces while safely practicing social distancing. The personal presentation utilizes video, images, floorplans and other digital tools to fully demonstrate the new lifestyle offering.

Generously appointed homes at CENTURION UNION feature keyless entry doors and expansive living spaces with nine-foot ceiling heights, wide wood-style plank flooring, and vented in-home washer and dryers by GE.  Kitchens offer full-size slate GE appliances, gas range stoves, island/peninsula workspaces and quartz countertops, while luxurious baths are equipped with glass-enclosed showers, porcelain tile and polished chrome fixtures.

Residents of the 24-hour access-controlled building will also enjoy a modern suite of amenities to provide a complete lifestyle experience.  The building’s fitness center features state-of-the-art cardio and weight-training equipment, including The Mirror, an interactive fitness system that provides access to thousands of real-time workout regimens and classes.  CENTURION UNION also features a game room, resident-only lounge, flexible co-working space, children’s playroom, dog run and onsite parking.

“CENTURION UNION is attracting renters from throughout the area and New York City who appreciate its eclectic downtown location, access to public transportation and modern homes and amenities,” said Adrienne Albert, CEO of The Marketing Directors.  “Situated in the heart of Union Center just steps from dining, shops and services, it delivers modern living and a convenient lifestyle not previously found here.”

Ideally located at 975 Bonnel Court, CENTURION UNION is in the heart of Union Center, which is quickly gaining momentum as a sought-after downtown setting with its unique character and streetscapes rooted in tradition and history.

Commuting is a breeze from Union which lies at the crossroad of Routes 78 and 22 and the Garden State Parkway.  New Jersey Transit’s Union Station provides service to Newark Penn Station.  Buses to New York City depart just a quick walk from Centurion on Morris Avenue.

CENTURION UNION is the first of a multi-phase project in Union Center, where American Landmark Development has been designated by Union Township as the redeveloper of the Stuyvesant Avenue Redevelopment Project.  The initiative is infusing a new level of energy and excitement into Union Center with nearly 300 new homes and approximately 27,000 square feet of retail space housed in four buildings once complete.

The development is also the first in a new signature series of CENTURION rental communities planned by American Landmark Development in key New Jersey urban markets.

For additional information on CENTURION UNION and to schedule a virtual presentation, visit www.LiveCENTURION.com or call 888-910-0975.

About The Marketing Directors

The Marketing Directors is a renowned development advisory with over 35 years of experience working exclusively on behalf of real estate developers to design, market and sell residential homes. The Marketing Directors team is a collective of strategic thinkers, market experts and trusted partners. Headquartered in New York with offices and sales teams active across North America, The Marketing Directors has helped clients successfully sell-out hundreds of new developments accounting for more than $30 billion in total sales.

 

Union County Advises Residents to Vote-by-Mail for the Primary Election

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Union County Clerk Joanne Rajoppi is advising residents to utilize mail-in ballots, in accordance with Governor Phil Murphy’s recommendation for the upcoming July 7 primary election.  Existing New Jersey state law permits all eligible voters to use a mail-in ballot, for any reason, but will in the wake of the COVID-19 pandemic it will become the main mode of voting.

“My office has anticipated that significantly more voters will use a mail-in ballot during the COVID-19 outbreak, and we have already begun printing additional ballots,” said Ms. Rajoppi. “We have been preparing well in advance to ensure that every eligible voter in Union County has the opportunity to participate in the July 7 Primary while observing precautions against spreading or contracting the virus.”

According to the press release, the County Clerk will provide all postage for mail-in ballots and applications. In addition, all envelopes will be self-sealing.

The following adjustments have been made to normal mail-in balloting procedures in Union County and throughout New Jersey:

  • All registered Democrats and Republicans will automatically receive a Vote-by-Mail ballot in June.
  • All registered voters who are not affiliated with a political party, and all inactive voters, will automatically receive a Vote-by-Mail application in June. These voters must fill out and return the application in order to receive their Vote-by-Mail ballot.
  • Sample ballots will be posted on com prior to Election Day; they will not be mailed to voters.

The following deadlines apply for the July 7 Primary Election:

  • Residents who wish to register to vote must do so by June 16. Registration forms are available online at com.
  • Applications for a mail-in ballot must be filled out and returned to the County Clerk by June 30 in order to receive a mail-in ballot in time for the Primary Election.
  • Mail-in ballots must be postmarked no later than July 7 and received by the Board of Elections no later than July 14

Also in accordance with Governor Murphy’s order, a limited number of secure ballot drop-off locations will be available for persons who cannot return their ballots by U.S. Post. A limited number of in-person polling places will also be provided, for voters who are unable to use a mail-in ballot. Ballot drop-off and in-person polling place locations will be posted on unioncountyvotes.com when available.

For more information about all County Clerk programs and services, visit online at ucnj.org/county-clerk or call 908-527-4787.

For more information and updates on all Union County services during the COVID-19 outbreak, including guidance for the Test Center, visit ucnj.org/coronavirus-update.

QUIN SLEEPY HOLLOW, LUXURY RENTAL COMMUNITY, ATTRACTING RENTERS FROM BOTH LOCAL TOWNS AND ACROSS THE NATION

High Style Residences in Central Location Offers Compelling Value Opportunity

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When California resident Stacey Hu accepted a job in New Jersey, she quickly hopped on a flight headed east in search of a new home that offered a relaxed atmosphere, modern amenities, and the ability to move-in as soon as possible. She got a quick start, touring four rental communities the same day she arrived at Newark International Airport.

According to Ms. Hu, the right decision quickly became obvious: Quin Sleepy Hollow, the brand-new rental community by JMF Properties in an up-and-coming area of Plainfield, satisfied her entire wish list and then some. It offered modern apartments a full menu of lifestyle amenities, a central location perfect for her commute, and an exceptional value made even more attractive thanks to Grand Opening incentives. She signed a leased and moved in this February.

“The awesome thing about Quin Sleepy Hollow is it is good for young professionals like me who want a peaceful, laid-back place to live,” Ms. Hu said. “The onsite management team is amazing. They were able to work with me to get a quick move in and I really appreciate everything that they do to make this such a nice place to live.”

The fact that everything at Quin Sleepy Hollow was brand new, from the residence kitchens and bathrooms to the amenities and everything in between, was a major draw for Ms. Hu. There were also a lot of small details that made it stand out.

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“I like the private garages a lot,” Ms. Hu said. “Among the other apartments that I toured, that was a really unique feature.”

Ms. Hu selected a one-bedroom residence with a den. She liked that the apartment was 25 minutes from her office and that it had an on-site fitness center. Plus, downtown Westfield, which her friends in the area frequented, was just a few minutes away.

Ms. Hu is one of several out-of-state residents who have decided to relocate to Quin Sleepy Hollow since its grand opening this fall. Long-distance relocations now make up a growing portion of the community’s residents, but locals from Plainfield, Scotch Plains, Fanwood and Westfield still comprise the majority of new leases.

Charone Shivens chose to live at Quin Sleepy Hollow because of the convenience it offers residents and the beauty of its interior spaces.

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Charone Shivens, a resident of Quin Sleepy Hollow

“I work in Berkeley Heights, so being able to come home on lunch break just 10 minutes away is very ideal for me,” Mr. Shivens said. “I also have friends who work in Manhattan and live in Brooklyn and now I have two train stations within walking distance. That made it a no brainer.”

Fellow resident Pamela Drayton said she was impressed by the amenities and high-end finishes when she decided to move to Quin Sleepy Hollow.

“The thing I found most attractive were the amenities,” Ms. Drayton said. “Where I was living, I didn’t have the amenities that we have here at Quin Sleepy Hollow, so the washer and dryer in the apartment, the fact that it’s pet-friendly, and the high-end appliances were all appealing to me. And I love the movie theater room.”

Tabreeka Yearby felt like she had arrived home the moment she stepped foot inside Quin Sleepy Hollow. The spacious residences, extra storage space, and brand new appliances and flooring contributed to her sense of well-being.

“I felt welcome the minute I came in for the tour. The staff, the managers and everybody was very nice,” Ms. Yearby said. “Now that I am living here, I feel a sense of comfort. I actually toured a couple of apartments, but when I first walked into this one, I just felt at home right away. I was like ‘this is it.’”

Quin Sleepy Hollow is located at 1400 South Avenue, in a historic section of Plainfield along the borders of Fanwood and Watchung. Brand-new one- and two-bedroom residences are currently available, at monthly rental rates starting from the $1,800s.* The community opened this fall and renters have responded rapidly. Now the final opportunity to lease in Phase I of the community is quickly approaching.

The residences boast a number of standout details that liken the project to upscale, urban condominium living. They include floor-to-ceiling windows, two-toned European cabinetry, chef-inspired kitchens, luxury baths, nine-foot ceilings, plank flooring throughout the living areas, white quartz countertops, Kohler® plumbing fixtures, central heating and air conditioning, and an oversized, front-loading washer/dryer combo.

Residents of Quin Sleepy Hollow enjoy access to more than 10,000 square feet of exclusive indoor/outdoor lifestyle amenities designed to enhance the experience of living well. They include a resident lounge with billiards, library, a theater/screening room, business center, state-of-the-art fitness center, meditation room, yoga and spin room with virtual fitness training, and more.

Outside, an outdoor lounge with double-sided fireplace, courtyard seating area, barbecue grills, and a bicycle library is planned, providing the perfect combination of indoor/outdoor living. The pet-friendly community will also feature a bark park. Additional conveniences and services include package concierge lockers and car charging stations.

Surrounding Quin Sleepy Hollow, residents have walkable access to neighborhood shopping, dining and service businesses. A specialty coffee shop/cafe, a boutique fitness studio and a variety of eateries are all just a short walk from the community. Plainfield is home to a diverse array of restaurants that feature cuisine from all corners of the world, and just recently held its first Restaurant Week. Popular downtown destinations such as Westfield, Scotch Plains and Cranford are also just a short drive away.

A number of transportation options are available to residents. Both the Netherwood and Fanwood train stations offer a direct commute to Newark Penn Station, or to Jersey City, Manhattan, and other locales along the Hudson River waterfront via transfer. In addition, nine bus routes offer key access to-and-from major corporate centers spanning from Westfield to Somerville and throughout the region, with thirty-five buses offering direct service to Newark and thirty-nine buses headed for New York City on any given weekday. By car, the community offers easy access to many major highways, including Route 22, Route 78 and the Garden State Parkway.

To learn more about leasing opportunities at Quin Sleepy Hollow, visit www.QuinSleepyHollow.com or call (908) 540-0400.

About JMF Properties

Under the leadership of Joseph M. Forgione and his 25 years of experience in the industry, JMF Properties has developed a reputation for creating residential, retail and mixed-use communities of lasting value in some of the state’s most desirable locations. Mr. Forgione has developed more than 2,500 residential units and multiple commercial and retail properties during his career, with more than a dozen current projects totaling one million square feet of retail and 1,800 residential units in various stages of approval or construction, ranging from transit-oriented developments to urban and suburban retail centers to sprawling office parks.

As a former long-time Commissioner of the New Jersey Sports and Exposition Authority, a graduate of civil engineering, and a member of the New Jersey Civil Engineers, Mr. Forgione understands the unique responsibilities and needs of all stakeholders involved in the development process, including local government officials, architects, construction managers, investment partners, community members and end users. This holistic approach to development has been vital to JMF’s success, allowing the company to identify under-valued assets, forge strategic partnerships, and develop dynamic residential and retail properties that enhance their host communities, including the first residential community designed for WELL certification in New Jersey. www.jmfproperties.com.

*Prices, availability, and current leasing specials are subject to change daily. Please contact the onsite Leasing Center for more information.

Westfield Farmers Markets are Open!

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In the midst of the COVID-19 pandemic, the Westfield Farmers Market has provided an alternative way for residents to purchase their usual crops of corn, strawberries, hot peppers and Jersey tomatoes, all with new safety regulations to keep the community safe.

The Westfield Farmers Market are open at the North Avenue train station parking lot, and have received terrific feedback in their efforts to adapt to the current climate. This new, virtual market has introduced online shopping with weekly in-person pickup to keep shoppers connected with local farmers.

The farmers market will occur every Saturday morning, with weekly pickup scheduled alphabetically by last name, from 10 a.m. to noon. Customers can place their orders online all week until midnight on Thursday at http://www.gwaccnj.com/farmers-market.

According to Westfield Farmers Market website, customers are being asked to follow these protocols:

  • Bring with you a sheet of paper with your Local Line Customer/Account Name written in letters large and heavy enough to be seen from several feet
  • Have your vehicle’s trunk (somewhat) empty
  • Get into the car line and stay in your car with your windows up
  • Stop in front of vendor table; the vendor will approach
  • Stay in your car
  • Hold up paper with your Customer/Account Name
  • Pop or unlock your trunk to allow the vendor to place your purchase in your vehicle
  • Proceed to the next vendor from whom you have purchased
  • DO NOT hop-scotch the line. Stay in line until you reach the end.
  • Exit onto North Avenue

There were over 200 customer orders for the first Saturday opening and the process went smoothly with the newly implemented measures.

First Look: New Gallery of Images Showcases Centurion Union’s Furnished Model Residences and Lifestyle Amenities

A new gallery of images featuring the upscale model homes and modern amenities at CENTURION UNION has been released by its developer, American Landmark Development.

The new photos, which have been introduced with the launch of the community’s full website at www.LiveCenturion.com, showcase the collection of 80 luxury apartments in the heart of Union, NJ’s Union Center, where long-cherished restaurants and shops mix with a new array of dining and retail services.  The usefulness of the images is magnified in the current landscape where prospective renters are utilizing digital assets to make important housing decisions.

At CENTURION UNION, The Marketing Directors, the building’s exclusive marketing and leasing agent, has employed a digital presentation to maintain strong leasing velocity.  The customized one-on-one presentation leverages video, images, floor plans and other digital tools to fully demonstrate the new lifestyle offering.

“We’ve had great success with the new program which has allowed us to add an important level of safety and comfort for prospective renters, current residents and our staff,” said Manuel A. Fernandez, Founder of American Landmark Development. “We’re still relying heavily on our leasing agents to personally interact with interested prospects, but in a manner that addresses current conditions.

Ideally situated at 975 Bonnel Court, CENTURION UNION is an eye-catching, five-story building. Net-effective monthly rents currently start at $1,825 for one-bedroom residences and $2,400 for two-bedroom floor plans with up to two free months, a limited time $50 monthly bonus, and a reduced security deposit. Immediate occupancy is available, with additional incentives available for quick move-ins.

Homes feature keyless entry doors and expansive living spaces with nine-foot ceiling heights, wide wood-style plank flooring, and vented in-home washer and dryers by GE. Kitchens offer full-size slate GE appliances, gas range stoves, island/peninsula work spaces and quartz countertops, while luxurious baths are equipped with glass-enclosed showers, porcelain tile and polished chrome fixtures.

Residents of the 24-hour access-controlled building will also enjoy a modern suite of amenities to provide a complete lifestyle experience, including a state-of-the-art fitness center, game room, resident-only lounge, flexible co-working space, children’s playroom, dog run and onsite parking.

“CENTURION UNION has quickly attracted renters from throughout the area and New York City who appreciate its eclectic downtown location, access to public transportation and modern homes and amenities,” said Adrienne Albert, CEO of The Marketing Directors. “Situated in the heart of Union Center just steps from dining, shops and services, it delivers modern living and a convenient lifestyle not previously found here.”

Commuting is a breeze from Union which lies at the crossroad of Routes 78 and 22 and the Garden State Parkway. New Jersey Transit’s Union Station provides service to Newark Penn Station. Buses to New York City depart just a quick walk from Centurion on Morris Avenue.

CENTURION UNION is the first of a multi-phase project in Union Center, where American Landmark Development has been designated by Union Township as the redeveloper of the Stuyvesant Avenue Redevelopment Project. The initiative is infusing a new level of energy and excitement into Union Center with nearly 300 new homes and approximately 27,000 square feet of retail space housed in four buildings once complete. The development is also the first in a new signature series of CENTURION rental communities planned by American Landmark Development in key New Jersey urban markets.

For additional information on CENTURION UNION and to schedule a virtual presentation, visit www.LiveCENTURION.com or call 888-910-0975.

 

 

Union Holds Easter Egg Decorating Contest Via Social Media

Photo by Skitterphoto on Pexels.com

Union is seeking out the most egg-citing decorated Easter eggs around town via social media.

Hosted by Union Recreation Department, the town wide Easter Egg Coloring Contest will take place from April 6-12, so there’s still time to join in on the fun! Winners will be selected in three categories: Most Creatively Decorated Egg, Most Colorful Dozen, Best Use of Non-Traditional Dyes. To enter your picture, tag Union Township on social media sites @twpunionnj.

Winners will be announced on Monday, April 13th on Facebook, Instagram, and Twitter. When submitting photos, include details about your design and how you managed to create it.

Kean University Partners with Nonprofit College Steps to Support Students with Disabilities

Kean University announced a new partnership with the nonprofit College Steps for the dall 2020 semester. The new program serves to provide support to students with learning and social challenges such as learning disabilities, autism and executive functioning deficits. 

Through working with College Steps, Kean will provide comprehensive specialized support, including peer mentoring, group seminars and individualized learning plans. The nonprofit’s goal is to aid students achieving success in post-secondary education, work and life.

The program will be available to current students on the Union campus and to high school students seeking transition-based help.

For more information visit https://www.kean.edu/collegesteps.