DIGITAL PRESENTATIONS AND QUICK-ACTING MANAGEMENT DRIVE LEASING ACTIVITY AND MOVE-INS AT CENTURION UNION

Brooklyn residents Eric and Annmere L. were already in the midst of a new home search when social distancing restrictions were put in place across the region.  Intent on buying a home in New Jersey, the married couple spent the last six months looking at numerous options.  With a desire to speed up the relocation process, they added rentals to the mix to bridge the gap and discovered CENTURION UNION, a new luxury building that recently opened in the heart of Union Center.  Just one day later, they were living in their new apartment, having signed a lease without ever touring the building or meeting with a representative face to face.

The unique scenario is becoming more and more commonplace at CENTURION UNION, where a number of renters have recently signed leases sight unseen thanks to a newly-introduced digital presentation initiative incorporated into the leasing program.  The immersive platform allows leasing agents to virtually tour prospective renters through the building’s model homes, amenities and social spaces while safely practicing social distancing. The personal presentation utilizes video, images, floorplans and other digital tools to fully demonstrate the new lifestyle offering.

“The new program allows us to add an important level of safety and comfort for prospective renters, current residents and our staff,” said Manuel A. Fernandez, Founder of American Landmark Development, which developed CENTURION UNION and tapped The Marketing Directors as exclusive leasing and marketing agent.  “We’re still relying heavily on our leasing agents to personally interact with interested prospects, but in a manner that addresses current conditions.”

For Eric and Annmere from Brooklyn, the virtual presentation was comprehensive, convincing and comforting enough for them to make a decision to move forward.

“We were in Jersey City looking at a place and still not satisfied when I suggested trying Union,” said Annmere.  “We came across Centurion Union online and called the leasing office.  Linda was wonderful.  She went over everything with us on the phone and gave us a full digital presentation of the apartments and amenities, which looked beautiful.”

Excited about the prospect and wanting a closer look, Eric and Annmere left Jersey City and drove to Union Center, a convenient downtown setting with a diverse mix of restaurants and shops and proximity to the Union Train Station and major roadways.

“We drove the neighborhood and parked in front of Centurion Union which we really loved because it was brand new,” said Annmere.  “We were back on the phone with Linda looking at apartment options and that same day, signed a lease on a one-bedroom apartment.”

The overly-efficient process didn’t end there as the couple moved into their new CENTURION UNION apartment the very next day.

“Management was incredible and immediately got us in and settled,” said Annmere.  “We really love it so far.  We’ve already told a friend from Brooklyn to move here.”

Ideally situated at 975 Bonnel Court, CENTURION UNION features a new collection of 80 luxury apartments in an eye-catching, five-story building. Generously-appointed one- and two-bedroom residences are attractively priced from $1,930 a month.  Immediate occupancy is available.

Homes feature keyless entry doors and expansive living spaces with nine-foot ceiling heights, wide wood-style plank flooring, and vented in-home washer and dryers by GE.  Kitchens offer full-size slate GE appliances, gas range stoves, island/peninsula work spaces and quartz countertops, while luxurious baths are equipped with glass-enclosed showers, porcelain tile and polished chrome fixtures.

Residents of the 24-hour access-controlled building will also enjoy a modern suite of amenities to provide a complete lifestyle experience, including a state-of-the-art fitness center, game room, resident-only lounge, flexible co-working space, children’s playroom, dog run and onsite parking.

“CENTURION UNION is quickly attracting renters from throughout the area and New York City who appreciate its eclectic downtown location, access to public transportation and modern homes and amenities,” said Adrienne Albert, CEO of The Marketing Directors.  “Situated in the heart of Union Center just steps from dining, shops and services, it delivers modern living and a convenient lifestyle not previously found here.”

Union Center is quickly gaining momentum as a sought-after downtown setting with its unique character and streetscapes rooted in tradition and history.  Its small-town charm is evident in family-run dining staples like Cioffi’s, the famed Italian restaurant which opened over 40 years ago on Stuyvesant Avenue, as well locally-owned ethnic eateries serving Thai, Japanese, Mexican, Columbian, Portuguese, Filipino and many other global cuisines.  Classic pubs and local boutiques also line the downtown streets. These established businesses have been joined by newer retailers such as Crow and the Coconut Yoga and B Fit n Focused Fresh Juices.

Commuting is a breeze from Union which lies at the crossroad of Routes 78 and 22 and the Garden State Parkway.  New Jersey Transit’s Union Station provides service to Newark Penn Station.  Buses to New York City depart just a quick walk from Centurion on Morris Avenue.

CENTURION UNION is the first of a multi-phase project in Union Center, where American Landmark Development has been designated by Union Township as the redeveloper of the Stuyvesant Avenue Redevelopment Project.  The initiative is infusing a new level of energy and excitement into Union Center with nearly 300 new homes and approximately 27,000 square feet of retail space housed in four buildings once complete.

The development is also the first in a new signature series of CENTURION rental communities planned by American Landmark Development in key New Jersey urban markets.

For additional information on CENTURION UNION and to schedule a virtual presentation, visit www.LiveCENTURION.com or call 888-910-0975.

About The Marketing Directors

The Marketing Directors is a renowned development advisory with over 35 years of experience working exclusively on behalf of real estate developers to design, market and sell residential homes. The Marketing Directors team is a collective of strategic thinkers, market experts and trusted partners. Headquartered in New York with offices and sales teams active across North America, The Marketing Directors has helped clients successfully sell-out hundreds of new developments accounting for more than $30 billion in total sales.

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